{"id":23636,"date":"2024-09-09T16:18:58","date_gmt":"2024-09-09T09:18:58","guid":{"rendered":"https:\/\/jakarta.telkomuniversity.ac.id\/recommendation-algorithm-smart-online-shopping-friends\/"},"modified":"2024-09-13T13:35:05","modified_gmt":"2024-09-13T06:35:05","slug":"recommendation-algorithm-smart-online-shopping-friends","status":"publish","type":"post","link":"https:\/\/jakarta.telkomuniversity.ac.id\/en\/recommendation-algorithm-smart-online-shopping-friends\/","title":{"rendered":"Recommendation Algorithm: Smart Online Shopping Friends"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h1 style=\"text-align: center;\"><strong>Recommendation Algorithm: Smart Online Shopping Friends<\/strong><\/h1>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/jakarta.telkomuniversity.ac.id\/wp-content\/uploads\/2024\/09\/algorithms-2024-06-17-05-06-06-utc-scaled.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Algoritma rekomendasi\" title=\"Algoritma rekomendasi\" srcset=\"https:\/\/jakarta.telkomuniversity.ac.id\/wp-content\/uploads\/2024\/09\/algorithms-2024-06-17-05-06-06-utc-scaled.jpg 2560w, https:\/\/jakarta.telkomuniversity.ac.id\/wp-content\/uploads\/2024\/09\/algorithms-2024-06-17-05-06-06-utc-300x200.jpg 300w, https:\/\/jakarta.telkomuniversity.ac.id\/wp-content\/uploads\/2024\/09\/algorithms-2024-06-17-05-06-06-utc-1024x683.jpg 1024w, https:\/\/jakarta.telkomuniversity.ac.id\/wp-content\/uploads\/2024\/09\/algorithms-2024-06-17-05-06-06-utc-768x512.jpg 768w, https:\/\/jakarta.telkomuniversity.ac.id\/wp-content\/uploads\/2024\/09\/algorithms-2024-06-17-05-06-06-utc-1536x1024.jpg 1536w, https:\/\/jakarta.telkomuniversity.ac.id\/wp-content\/uploads\/2024\/09\/algorithms-2024-06-17-05-06-06-utc-2048x1365.jpg 2048w, https:\/\/jakarta.telkomuniversity.ac.id\/wp-content\/uploads\/2024\/09\/algorithms-2024-06-17-05-06-06-utc-150x100.jpg 150w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Online shopping has become an essential part of daily life in the age of ever-evolving technology. The recommendation algorithm, which serves as a &#8220;smart friend&#8221; and helps customers find products according to their preferences, is one of the innovations that improves the online shopping experience. How does the recommendation algorithm work? And what is it?<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2><strong>What is a recommendation algorithm?<\/strong><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>A recommendation algorithm is an automated system that analyzes user behavior on an e-commerce platform to provide product recommendations that match the user&#8217;s interests or needs. These algorithms can predict what users might like in the future by using data such as previous searches, purchase history, and interactions with products.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"4681\" height=\"3121\" src=\"https:\/\/jakarta.telkomuniversity.ac.id\/wp-content\/uploads\/2024\/09\/HD_M293_03.png\" class=\"vc_single_image-img attachment-full\" alt=\"komputer Algoritma rekomendasi setting\" title=\"komputer Algoritma rekomendasi setting\" srcset=\"https:\/\/jakarta.telkomuniversity.ac.id\/wp-content\/uploads\/2024\/09\/HD_M293_03.png 4681w, https:\/\/jakarta.telkomuniversity.ac.id\/wp-content\/uploads\/2024\/09\/HD_M293_03-300x200.png 300w, https:\/\/jakarta.telkomuniversity.ac.id\/wp-content\/uploads\/2024\/09\/HD_M293_03-1024x683.png 1024w, https:\/\/jakarta.telkomuniversity.ac.id\/wp-content\/uploads\/2024\/09\/HD_M293_03-768x512.png 768w, https:\/\/jakarta.telkomuniversity.ac.id\/wp-content\/uploads\/2024\/09\/HD_M293_03-1536x1024.png 1536w, https:\/\/jakarta.telkomuniversity.ac.id\/wp-content\/uploads\/2024\/09\/HD_M293_03-2048x1365.png 2048w, https:\/\/jakarta.telkomuniversity.ac.id\/wp-content\/uploads\/2024\/09\/HD_M293_03-150x100.png 150w\" sizes=\"(max-width: 4681px) 100vw, 4681px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_tta-container\" data-vc-action=\"collapse\"><div class=\"vc_general vc_tta vc_tta-tabs vc_tta-color-white vc_tta-style-flat vc_tta-shape-rounded vc_tta-o-shape-group vc_tta-tabs-position-top vc_tta-controls-align-left\"><div class=\"vc_tta-tabs-container\"><ul class=\"vc_tta-tabs-list\" role=\"tablist\"><li class=\"vc_tta-tab\" data-vc-tab role=\"presentation\"><a href=\"#1726106695494-0ca71785-eca1\" data-vc-tabs data-vc-container=\".vc_tta\" role=\"tab\" aria-selected=\"false\" id=\"tab-1726106695494-0ca71785-eca1\"><span class=\"vc_tta-title-text\">Read More<\/span><\/a><\/li><\/ul><\/div><div class=\"vc_tta-panels-container\"><div class=\"vc_tta-panels\"><div class=\"vc_tta-panel\" id=\"1726106695494-0ca71785-eca1\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title\"><a href=\"#1726106695494-0ca71785-eca1\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Read More<\/span><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2><strong>How the Recommendation Algorithm Works<\/strong><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>This algorithm utilizes several different approaches, including: <strong>1. Collaborative Based Recommendations (Collaborative Filtering)<\/strong> This is a technique in which the algorithm uses the preferences of many users to make recommendations. If other people have the same shopping tastes and want to buy a particular product, the system will suggest you to buy the same product. <strong>2. Content-Based Filtering<\/strong> This method uses algorithms to identify the characteristics of the product you like, such as category, color, or brand, and then suggest other products with comparable characteristics. <strong>3.Hybrid Filtering<\/strong> It is a combination of content-based and collaborative techniques that aim to provide more accurate recommendations.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"4681\" height=\"3121\" src=\"https:\/\/jakarta.telkomuniversity.ac.id\/wp-content\/uploads\/2024\/09\/HL_M306_03.png\" class=\"vc_single_image-img attachment-full\" alt=\"Algoritma rekomendasi setting\" title=\"Algoritma rekomendasi setting\" srcset=\"https:\/\/jakarta.telkomuniversity.ac.id\/wp-content\/uploads\/2024\/09\/HL_M306_03.png 4681w, https:\/\/jakarta.telkomuniversity.ac.id\/wp-content\/uploads\/2024\/09\/HL_M306_03-300x200.png 300w, https:\/\/jakarta.telkomuniversity.ac.id\/wp-content\/uploads\/2024\/09\/HL_M306_03-1024x683.png 1024w, https:\/\/jakarta.telkomuniversity.ac.id\/wp-content\/uploads\/2024\/09\/HL_M306_03-768x512.png 768w, https:\/\/jakarta.telkomuniversity.ac.id\/wp-content\/uploads\/2024\/09\/HL_M306_03-1536x1024.png 1536w, https:\/\/jakarta.telkomuniversity.ac.id\/wp-content\/uploads\/2024\/09\/HL_M306_03-2048x1365.png 2048w, https:\/\/jakarta.telkomuniversity.ac.id\/wp-content\/uploads\/2024\/09\/HL_M306_03-150x100.png 150w\" sizes=\"(max-width: 4681px) 100vw, 4681px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2><strong>Benefits of Recommendation Algorithms in Online Shopping<\/strong><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<ol>\n<li><strong>Personalized Shopping Experience <\/strong>Because product recommendations are based on the customer&#8217;s personal interests, customers feel they deserve special attention.<\/li>\n<li><strong>Time Saving:<\/strong> Recommendation algorithms help customers save time when searching for the items they want.<\/li>\n<li><strong>Increase Sales<\/strong> Since customers are more likely to buy suggested and relevant items, this system can increase sales opportunities for sellers.<\/li>\n<li><strong>Introducing New Products <\/strong>This algorithm often recommends products that users have never seen, allowing new products to be recognized.<\/li>\n<\/ol>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"4681\" height=\"3121\" src=\"https:\/\/jakarta.telkomuniversity.ac.id\/wp-content\/uploads\/2024\/09\/TV_M302_03.png\" class=\"vc_single_image-img attachment-full\" alt=\"komputer Algoritma rekomendasi\" title=\"komputer Algoritma rekomendasi\" srcset=\"https:\/\/jakarta.telkomuniversity.ac.id\/wp-content\/uploads\/2024\/09\/TV_M302_03.png 4681w, https:\/\/jakarta.telkomuniversity.ac.id\/wp-content\/uploads\/2024\/09\/TV_M302_03-300x200.png 300w, https:\/\/jakarta.telkomuniversity.ac.id\/wp-content\/uploads\/2024\/09\/TV_M302_03-1024x683.png 1024w, https:\/\/jakarta.telkomuniversity.ac.id\/wp-content\/uploads\/2024\/09\/TV_M302_03-768x512.png 768w, https:\/\/jakarta.telkomuniversity.ac.id\/wp-content\/uploads\/2024\/09\/TV_M302_03-1536x1024.png 1536w, https:\/\/jakarta.telkomuniversity.ac.id\/wp-content\/uploads\/2024\/09\/TV_M302_03-2048x1365.png 2048w, https:\/\/jakarta.telkomuniversity.ac.id\/wp-content\/uploads\/2024\/09\/TV_M302_03-150x100.png 150w\" sizes=\"(max-width: 4681px) 100vw, 4681px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Although the recommendation algorithm is very advanced, the developers face some problems. These include issues with data privacy, algorithmic biases that can make recommendations less diverse, and problems with processing ever-changing data from users. Recommendation algorithms are a technology that is changing the way we shop online. By helping to direct users to relevant products, these algorithms not only make the shopping process easier, but also increase user engagement and sales for e-commerce platforms.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>Also Read: T<a href=\"https:\/\/jakarta.telkomuniversity.ac.id\/en\/technopreneur-teknologi-dan-kewirausahaan-untuk-masa-depan\/\">echnopreneur: Combining Technology and Entrepreneurship for the Future<\/a> <\/strong> <strong>Read Also:<\/strong> <a href=\"https:\/\/jakarta.telkomuniversity.ac.id\/en\/design-thinking-pendekatan-inovatif-untuk-memecahkan-masalah\/\"><strong>Design Thinking: An Innovative Approach to Solving Problems<\/strong><\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Recommendation Algorithm: Smart Online Shopping Friends Online shopping has become an essential part of daily life in the age of ever-evolving technology. The recommendation algorithm, which serves as a \"smart friend\" and helps customers find products according to their preferences, is one of the innovations that improves the online shopping experience. How does the recommendation [...]","protected":false},"author":37,"featured_media":23459,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_wds_title":"Recommendation Algorithm: Smart Online Shopping Friends","_wds_metadesc":"","_wds_focus-keywords":"Recommendation Algorithm,Algorithm","_wds_meta-robots-adv":"","_wds_meta-robots-noindex":false,"_wds_meta-robots-nofollow":false,"_wds_meta-robots-index":false,"_wds_meta-robots-follow":false,"_wds_autolinks-exclude":false,"_wds_canonical":"","_wds_opengraph":[],"_wds_twitter":[],"wds_primary_category":0,"footnotes":""},"categories":[685],"tags":[747,746,748],"class_list":["post-23636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","tag-algorithm","tag-recommendation-algorithm","tag-recommendations"],"_links":{"self":[{"href":"https:\/\/jakarta.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/posts\/23636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jakarta.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jakarta.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jakarta.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/jakarta.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/comments?post=23636"}],"version-history":[{"count":0,"href":"https:\/\/jakarta.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/posts\/23636\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jakarta.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/media\/23459"}],"wp:attachment":[{"href":"https:\/\/jakarta.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/media?parent=23636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jakarta.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/categories?post=23636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jakarta.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/tags?post=23636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}